Archive for May 29th, 2009
Microsoft Search Leads to Bing
Posted by John Cooper on May 29, 2009
Article Link: AdWeek.com
Article Author: Mike Shields
Article Date: 28-May-09
From the Article:
As expected, Microsoft has officially announced the launch of Bing, its new search engine brand, which will go live on June 3. The company is touting the product as a “decision engine” that has been designed to help users solve immediate problems faster by narrowing down the number of search results it delivers. And without naming Google directly, Microsoft is emphasizing Bing’s ability to save users from sifting through thousands of links for every search they conduct — i.e. the typical Google search experience.
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Taking Online-Ad Measurement Beyond the Click
Posted by June Xu on May 29, 2009
Article Link: Ad Age
Article Author: Abbey Klaassen and Michael Learmonth
Article Date: 18-May-09
From the Article:
If not the click, then what?
There is no one answer to how to best measure online advertising. But it’s becoming increasingly clear that in an era defined by deeper and better analysis of online data — the Google-ification of online advertising — many marketers are betting on a familiar-looking model: Do the ads move those more-traditional metrics, such as consideration and intent to purchase?
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