Article Link: Media Post
Article Author: WAYNE FRIEDMAN
Article Date: 4-May-09
From the Article :
“I don’t feel that we really are in the hands of the sponsors,” Cowell recently told The Hollywood Reporter. “Let’s put it this way: We don’t get any orders. So I’ve got a Coke cup in front of me. Who cares? I don’t like Coca-Cola.”
But here’s the deal: If more TV networks take on more reality shows — due to reining in TV production costs — you can bet there’ll be more product placement this fall. That’s just a fact.”
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105323
