Archive for May, 2009
Microsoft Search Leads to Bing
Posted by John Cooper on May 29, 2009
Article Link: AdWeek.com
Article Author: Mike Shields
Article Date: 28-May-09
From the Article:
As expected, Microsoft has officially announced the launch of Bing, its new search engine brand, which will go live on June 3. The company is touting the product as a “decision engine” that has been designed to help users solve immediate problems faster by narrowing down the number of search results it delivers. And without naming Google directly, Microsoft is emphasizing Bing’s ability to save users from sifting through thousands of links for every search they conduct — i.e. the typical Google search experience.
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Taking Online-Ad Measurement Beyond the Click
Posted by June Xu on May 29, 2009
Article Link: Ad Age
Article Author: Abbey Klaassen and Michael Learmonth
Article Date: 18-May-09
From the Article:
If not the click, then what?
There is no one answer to how to best measure online advertising. But it’s becoming increasingly clear that in an era defined by deeper and better analysis of online data — the Google-ification of online advertising — many marketers are betting on a familiar-looking model: Do the ads move those more-traditional metrics, such as consideration and intent to purchase?
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Present Day: AOL and Time Warner Will Part Ways
Posted by John Cooper on May 28, 2009
Article Link: NYTimes.com
Article Author: Saul Hansell
Article Date: 28-May-09
From the Article:
Time Warner said on Thursday that it would file for divorce in one of the most ill-fated marriages in the history of the media and technology business, its 2001 merger with AOL. The companies hope the separation is complete at the end of the year.
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Circa 2000: AOL, Time Warner to Merge
Posted by John Cooper on May 28, 2009
Article Link: Wired.com
Article Author: Declan McCullagh
Article Date: 10-Jan-00
From the Article:
The move has already drawn a rush of investors to the companies on Monday, both of which have seen their stock languish in recent months. Time Warner, which closed Friday at 64 3/4, had not managed to best its 52-week high of 78 5/8 from last spring, and AOL’s closing price of 73 3/4 is about 10 points lower than its May 1999 value.
That’s already changing. Time Warner shares catapulted $30 to $95 in pre-open trade on Monday morning, while America Online jumped $13 to $85.875. The enthusiasm spurred shares of media stocks higher across Europe and sent the combined market capitalization of both companies higher by some $10 billion.
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Mark Cuban Finalizes Investment In NAKEDPizza
Posted by Andrew Daniels on May 28, 2009
From the Article:
Cuban is today announcing that he has finalized an investment in New Orleans, Louisiana-based NAKEDpizza
after 3 months of negotiations. NAKEDpizza is an all-natural pizza delivery shop that has famously done most of its marketing efforts on and centered around its Twitter profile and Facebook presence. Two months ago, the healthy pizza store even erected a Twitter billboard above its first – and for now – only store.
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List of Advertising Agencies on Twitter
Posted by Michael Hoydich on May 27, 2009
Article Link: Mojave
Article Date: 09-March-09
Examples from Article:
Incognito Digital: http://twitter.com/incognitodigital 
BBDO: http://twitter.com/BBDOMPLS
Dentsu: http://twitter.com/dentsu_america
Leo Burnett: http://twitter.com/mr_burnett
Design Kitchen: http://twitter.com/designkitchen
Digitas: http://twitter.com/Digitas
Draft FCB: http://twitter.com/Draftfcb_Press
GSD&M Idea City: http://twitter.com/IdeaCity
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The iPhone casts a giant shadow on the Web
Posted by Andrew Daniels on May 27, 2009
Article Link: Fortune Blogs
Article Author: Philip Elmer-DeWitt
Article Date: 27-May-09
From the Article:
Here’s a pie chart that should warm Steve Jobs’ heart. That big blue slice covering 59% of the pie represents Apple’s (AAPL) share of the U.S. smartphone traffic in April as measured by AdMob, the world’s largest purveyor of ads on mobile apps and websites.
Posted in Consumer Behavior, Data & Metrics, Mobile | Leave a Comment »
OpenX Raises [an additional] $10 Million to Serve Ads
Posted by John Cooper on May 26, 2009
Article Link: NYTimes.com
Article Author: Claire Cain Miller
Article Date: 26-May-09
From the Article:
[Having already raised $31 million]…OpenX started as an open-source ad server for small and medium publishers. Today it serves 300 billion ads a month to 38,000 publishers and their 150,000 Web sites. In April, it unveiled OpenX Market, an advertising exchange.
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