Posted by Michael Hoydich on April 29, 2009
Article Link: New York Times
Article Author: KIM SEVERSON
Article Date: 29-Apr-09
From the Article :
The idea was simple. Dig around in the carcass and find muscles that, when separated and sliced in a certain way, were tender and tasty enough to be sold as a steak or a roast. “People know how to cook steaks,” said Dave Zino, executive director of the cattlemen’s Beef and Veal Culinary Center.
The Denver was invented after meat and marketing experts spent more than $1.5 million and five years on the largest study anyone had ever done on the edible anatomy of a steer.
Posted in Ad Products, Marketplace Trends | Leave a Comment »
Posted by Mort Greenberg on April 29, 2009
Article Link: AdvertsingAge
Article Author: CLAUDE BRODESSER-AKNER
Article Date: 28-Apr-09
From the Article :
“So with the declining influence of movie stars and plunging ratings in network TV, Ogilvy’s Mr. Scott said, “agents from all the [Hollywood talent] agencies are getting more and more involved in the brand deal-making process,” entering territory that was once the provenance solely of corporate-advisory agents.”
http://adage.com/madisonandvine/article?article_id=136304
Posted in Ad Spending, Brand Advertising, Branded Entertainment, Marketplace Trends, Multi-Channel, Television & Video | Leave a Comment »
Posted by Michael Hoydich on April 29, 2009
Article Link: New York Times
Article Author: STEPHANIE CLIFFORD
Article Date: 29-Apr-09
From the Article :
THE advertising industry needs to do a better job of advertising itself, speakers and attendees at the 2009 American Association of Advertising Agencies leadership conference here said.
That rebranding began close to home. On Tuesday, the association’s president and chief executive, Nancy Hill, announced the group would now go by the name 4A’s, since the “American” was too limited (advertisers do business internationally), as was “Advertising Agencies” (firms now offer public relations services as well).
Posted in Ad Agencies, Marketplace Trends, Uncategorized | Leave a Comment »
