Disney Expert Uses Science to Draw Boy Viewers
Posted by Michael Hoydich on April 14, 2009
Article Source: New York Times
Article Link: NYTimes – Disney
Article Date: 14-Apr-09
From the Article :
“LOS ANGELES — Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.”
