Posted by Mort Greenberg on February 25, 2009
Article Source: http://www.adotas.com
Article Link: http://www.adotas.com/2009/02/needed-a-mobile-advertising-marketing-model/
Article Author: Simeon Simeonov
Article Date: 25-Feb-09
“Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With mobile devices, consumers feel more violated when bad things happen, and the limitations of such devices further complicate the situation.
Why should you care? Because this is going to get worse before it gets better. Consumers are having an unprecedentedly personal relationship with devices, from PCs to iPhones. The technologies for targeting and tracking of consumers are getting more sophisticated. The advertising value chain across all channels is getting longer and more complex.”
Posted in Ad/Behaviroral Targeting, Consumer Behavior, Data & Metrics, Mobile | Leave a Comment »
Posted by Mort Greenberg on February 25, 2009
Article Source: http://www.paidcontent.org
Article Link: http://www.paidcontent.org/entry/419-interview-scott-howe-msfts-ad-pub-group-display-is-not-the-problem-the-/
Article Author: David Kaplan
Article Date: 25-Feb-09
“This industry shouldn’t feel bad about anything. At the end of the day, we have to keep things in perspective. The economy around us is bad and the ad sector is being hit hard. Within that online is still a bright spot. Eyeballs are still moving to online media, and in many sectors, spending is increasing dramatically. And so, yes, is it disappointing, absolutely; is it a catastrophe? Absolutely not. This is just a bump in the road to where we’re going – and that is to a world where advertising is digital and media is accountable, allowing creativity to flourish. “
Posted in Ad Creative, Ad Products, Ad/Behaviroral Targeting, Consumer Behavior, Data & Metrics, Uncategorized | Leave a Comment »
