Source: http://news.google.com
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Can Clicks Hurt?
Mediapost.com, NY - Apr 3, 2008 Brand advertising within social networking and other applications does not have to damage the brand and user experience, but it does require that publishers … |
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Online advertising ‘must adapt to social networks’
Siliconrepublic.com, Ireland - Apr 3, 2008 “Simply running standard advertising on social networking sites does not connect with users. Early signs indicate that many brands don’t have the kind of … |
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Building the Obama Brand
ClickZ News, NY - 14 hours ago Since the advent of online advertising over a decade ago, researchers’ jobs have grown more difficult due to new media platforms. … |
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Home & Garden Advertisers Tap Into 9.4 Million Monthly Unique …
FOXBusiness - 20 hours ago Analysts predict that US online advertising spend will continue to grow through 2008, rising by 23%[3]. “Several elements unique to the Internet will …  MOVE |
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Comcast and Starcom MediaVest Group Expand Addressable Advertising …
PR Newswire (press release), NY - 2 hours ago “Addressable advertising gets us closer to the power of mass personalization by delivering highly relevant brand messages to engaged consumers, … |
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Double Fusion and Doppelganger to Integrate Brands into 3D Social …
PR-Inside.com (Pressemitteilung), Austria - 22 hours ago Double Fusion will draw on its agency expertise building marketing programs for the world’s leading brands to represent vSide to advertising partners. … |
 Earthtimes |
Fox Interactive Media To Miss Revenue Targets; Revenue Officer Out
Seeking Alpha, NY - 10 hours ago The entity is reportedly also close to making another acquisition in the advertising space and may take the acquired company’s name as their brand. … News Corp set to roll out social networking ad technology Brand Republic (subscription) all 45 news articles » ASX:NWS |
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Reporter: Kirsten Murray
ABC Online, Australia - Apr 2, 2008 Online serials are a growing form of youth entertainment, and that’s got the advertising industry very excited. MAN: The younger demographic are not … |
 Mediapost.com |
Cross Media Case Study: Sweaty Palms
Mediapost.com, NY - 21 hours ago “Our goal was to drive sales of Axe Vice products to 18-24-year-old men, to build buzz and to weave the Axe brand into the culture,” says Sam Chadha, … |
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eBay India Offers Banner Advertising, Partners Komli Media
Media Newsline, India - Apr 3, 2008 eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the … |
