Source: http://seekingalpha.com/
By Erick Schonfeld
Whenever cable companies feel threatened, they form a joint venture. The latest is called Project Canoe, an effort by all six major cable companies in the U.S. to deliver targeted TV ads to viewers through their set-top boxes. The NYT reports:
Collectively, the cable companies will initially put about $150 million behind the effort in order to build a national service that can sell targeted advertising across all six cable systems.
